For the longest time, the Montblanc brand was synonymous with exclusive writing implements. Then, around the mid-1990s, the organization based in Hamburg, Germany, concluded it was time to inflate its brand assortment of luxury commodities the actual addition of timepieces. The very first products of Montblanc Montre SA, situated in the heart of horological location, Le Locle, Switzerland, were introduced in The mid nineties, and ever since, the brand has put a massive amount of hard work into earning the approbation of rather sceptical watch connoisseurs. The outcome of all this hard work is a well-balanced collection that is aimed at consumers with a taste for contemporary designer watches. However the men's watches in particular also have appeal for the more conservative aficionado, who understands the similarity in features between the swiss wrist watches and Montblanc's writing instruments.
As a supportive measure, Montblanc's parent business, the Richemont Group, has put the little manufacture Minerva, which it purchased at the beginning of 2008, within reach of Montblanc Montre SA. Minerva is considered primarily for its stylishly fashioned chronograph movements.The Minerva Institute have been established to work as sort of think tank later in life, a location where young watchmakers can absorb the old traditions and skills, as well as the wealth of experience and the mind-set of the masters. In 2008, the Foundation Minerva began the project of loans and preparing the first nonprofit projects. In addition, it is preparing exhibits, workshops, and industry seminars to really make the competences in the institute available to as many people as you can.