In the period of some three years TAG Heuer has established a completely new standard in sport swiss watches by delivering chronographs exact to tenths, hundredths, and in many cases thousandths of a second, and by maintaing an edgy design style supported by innovative aspects. In 2005, TAG Heuer made headlines by introducing the Caliber 360, the primary mechanical chronograph correct to 1/1,oooth of the second. Considering 90 percent of chronographs are quartz and merely determine time to a tenth of a second, the Caliber 360 heralded a major accomplishment. Of course this was not the 1st time TAG Heuer had separated itself from the crown; in 2005 TAG Heuer garnered much interest with the launch of the Micro-timer, the only real digital watch available on the market accurate 1/1000th of a second. As can be surmised from the previous sentences, this Swiss trademark bought by LVMH in 2004 is characterized by its obsession with the chronometric accuracy. With output of around 5 hundred thousand timepieces annually, TAG Heuer ranks fourth among international up-market sport watch producers. Even though it is one of the popular dynamic brands in the marketplace, it has never deviated from the strategy initially outlined by company founder Edouard Heuer in 1860 in the Swiss Jura: to give the most accurate, reliable watches possible.TAG Heuer initially made a name for itself in the realm of high-level athletic competitions by possessing a wide variety of chronometry systems.
In addition to being the primary to mass-produce pocket chronographs (1182), Here unveiled the oscillating pinion (1887), still used in most mechanical chronographs, and conceived the Mikrograph (1916), the 1st sport timer to measure time to 1/100th of a second. In 1966 this drive for accuracy led the corporation to revolutionize the history of chronometry with the introduction of the Micro-timer, a miniature electronic instrument accurate to 1/1000th of a second. Several years later Heuer made sport watch history with the launch of the Chronomatic Calibre 11. Created in collaboration with Buren and Breitling, and built with an 11 caliber and micro-rotor, the Chronomatic was the main automatic chronograph movement. Later in 1959 Heuer issued the Monaco, the earliest chronograph having a square, water-resistant case, worn by Steve McQueen in the care racing film Le Mans