Today their sales average six hundred thousand creations every year. The global innovator in luxury swiss wrist watches at first built its popularity on its celebrated watertight Oyster case, which was launched in 1926, and on its no less recognized Perpetual Rotor automatic movement, invented in 1931. Ever since then Rolex seems to have transcended style with always precise, reliable models. Watch making insiders typically reveal the achievements of Rolex whose final number of gold watches in circulation is approximated at more than fifteen trillion by saying, Rolex is prosperous because its Rolex! New manufacturers rise and fall, fashions appear and vanish, but Rolex keeps. Immutable, always the same, resolutely impervious to the trend for complicated movements and also to the boundless quest for technical prowess. It cares not really a whit in regards to the serious battles being waged by international hobbyists to get hold of a Daytona Paul Newman as well as a vintage Submariner, and it firmly will not release one of the most trivial financial data. In fact, it is said that the Rolex Company has turned into a foundation that no more even needs to sell its timepieces. Quite simply, Rolex is similar to its watchcases: hermetically closed down off from the outside. Rolex's wonderful isolation is the key to its capability.
The Swiss company's global success story begins in 1905 london, with the founding by Hans Wildorf, a Bavarian, of a company specializing in the distribution of timepieces. A couple of years later Wildorf coined the name Rolex. In 1910 he obtained the first Swiss chronometer certification for a wristwatch. In the 1920s Rolex took its growing reputation for precision and high quality and relocated to Geneva. In 1926 it released the first waterproof watch, the Oyster. That it was indeed tight as an oyster in 1927 this particular oyster made it down the English Channel on British swimmer Mercedes Gleitze's wrist without mission a beat. 4 years later Rolex improved its invention by building and patenting the rotor Perpetual, the 1st automatic movement which has a rotor, together with a precursor to today's automatic designer watches. The foundations of the Rolex myth were in place. Year by year, decade by decade, the myth was put together, with one Innovation after another: the Date-just, the first watch of its type to exhibit the date (1948); the Submariner, the very first watch water resistant to 60 feet (1954); the GMT-Master 2, with two time zones; the Daye-date, the first watch to spell out the day of the week (1956); the Cosmo-graph Daytona (1963); a chronograph which crafted a popularity once it had become spotted on race-car driver Gianni Agnelli's arm in 85; and also the Sea-Dweller, waterproof to 2,130 feet, applied by divers working for the deep-sea engineering company Comex
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